There are literally millions of webpages out there. While the vast majority aren’t as popular as a YouTube or a Google, there are plenty of third-party review sites like Online Reputation Reviews that wield authority and may go unchecked by a given public personality or business. Managing online reputation can be a very time-consuming task; especially as it doesn’t reveal itself until a business or career has become large enough to require regular demographic perception management. Public Relations encompasses online reputation management in many respects, but the two aren’t quite synonymous–primarily because Public Relations transcends the digital. But there is good news. As technology becomes more integral to modern business operations, new solutions for online reputation management are being developed all the time. One of the most exciting solutions was announced on August 23rd at a convention of independent durable goods retailers in Nashville, Tennessee.
The reason this new software solution is exciting has little to do with the specific demographic for which the platform was designed, and a lot to do with the way in which RWS (Retailer Web Services) went about designing it. 1,400+ consumers were surveyed to provide a quantifiable, statistically predictable scientific basis from which the software could be developed. From this data six tenants of operation–called “best practices”–were observed. These best practices include monitoring the net for reviews, providing alerts for retailers when reviews arrive, templates for positive and negative automated responses, automatic solicitations to reel-in actionable feedback, showcasing of good reviews on company websites automatically, and sharing of good reviews across company profiles among various social media outlets. The consolidation of these techniques into a single location is a time-saver worthy of high consideration. But the techniques themselves are a process even a small business could use to manage their online presence.
Software solutions for online reputation management are going to be more necessary the larger a personality or corporation becomes. Where there is more opportunity for digital presence, there is more need that it be managed. Building up to that level can naturally facilitate the process, however; it just requires remaining cognizant of business trends and acting on that knowledge.